In direct marketing circles, it is said that the list you select could account for 40 percent of the success or failure of your mailing.  MSV provides list rental and maintenance services for any list you might need.  We also can consult with you on the right list to select.

Resident Lists—when you want to saturate an area with a mass-appeal offer
Consumer Lists—compiled lists by demographics like income, age, kids’ ages and more
Response Lists—lists from private sources like magazines, direct mail buyers, club members, donors and more.  Great lists for specific offers!
Business Lists—a complete selection of businesses by employee size, SIC code, sales volume, or other demographics
Modeled Lists—“clusters,” psychographics, lifestyle traits and other data modeled by well-known data companies.  A great alternative to Response Lists

And we can enhance your list selection with an array of data processing services like overlays, merge/purge, key coding, geo- and demo-mapping, and more.  Check out more on mailing lists in the MSV Direct Mail Guidebook on this web site.

 

MSV Direct Mail Survival Kit
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