While none of us at MSV has had a recent CAT scan, I bet the test would show a lot of direct marketing cells underneath our skulls!  Our gray matter is full of expertise on all things DM.

That is why we beg, plead and implore our clients to tap into our brain power as soon as a project is conceived.  We don’t charge for our consultation; if you are our client, we are your consultant.   Early planning on makes the project’s outcome more assured and more positive. 

Some of the ideas we can kick around with you are:

	Mailing list strategy and selection
	Mail piece design from the creative, marketing, production and postal perspectives
	Data management
	Keycoding of the mail pieces for back-end analysis
	Printing implications (paper, inks, etc.)
	Timing, delivery and in-home strategies

And many more.  The key is to include us in the plans early on.  You will save money, time, and learn a lot about direct marketing from us!